Privacy Policy

Last updated: November 14, 2025

1. Introduction

Welcome to Umai ("we," "our," or "us"). We are committed to protecting your privacy and the privacy of your children. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

By using Umai, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our App.

2. Information We Collect

2.1 Personal Information

We collect the following personal information:

  • Account Information: Email address, name, and password (encrypted)
  • Profile Information: Optional profile photo and display name
  • Child Information: Child's name, date of birth, gender, photo (optional)
  • OAuth Data: If you sign in with Google, we receive your email, name, and profile picture from Google

2.2 Baby Care Data

We collect data you provide about your baby's daily activities:

  • Activity Tracking: Feeding times and types, sleep duration, diaper changes, mood logs
  • Growth Tracking: Weight, height, head circumference measurements
  • Media Library: Photos and videos you upload of your child
  • AI Chat History: Questions you ask and responses from our AI assistant

2.3 Usage Information

  • Device Information: Device model, operating system, app version
  • Analytics: App usage patterns, feature interactions, crash reports
  • Location Data: We do NOT collect precise location data

3. How We Use Your Information

We use the collected information for:

  • Core Functionality: Providing baby tracking, growth monitoring, and AI assistance
  • AI-Powered Insights: Analyzing patterns and generating personalized parenting advice
  • Account Management: Creating and managing your account, authentication
  • Communication: Sending important updates, notifications, and support responses
  • Improvement: Improving our services, fixing bugs, developing new features
  • Security: Detecting and preventing fraud, abuse, and security incidents
  • Legal Compliance: Complying with legal obligations and enforcing our terms

4. Third-Party Services

We use the following third-party services that may collect your data:

🔐 Supabase (Database & Authentication)

We use Supabase to securely store your data and manage authentication. Data is encrypted at rest and in transit.

View Supabase Privacy Policy →

🤖 Azure OpenAI (AI Assistant)

We use Azure OpenAI to power our AI parenting assistant. Your chat messages are sent to OpenAI for processing but are NOT used to train their models.

View Microsoft Privacy Policy →

🔑 Google OAuth (Sign In)

If you choose to sign in with Google, we receive basic profile information (email, name, photo) from Google.

View Google Privacy Policy →

📊 Sentry (Error Tracking)

We use Sentry to monitor app crashes and errors. No personal data is included in error reports.

View Sentry Privacy Policy →

5. Data Storage and Security

🔒 Security Measures

  • Encryption: All data is encrypted in transit (TLS/SSL) and at rest (AES-256)
  • Authentication: Passwords are hashed using bcrypt, never stored in plain text
  • Row-Level Security: Database policies ensure users can only access their own data
  • Regular Backups: Automated daily backups with 30-day retention
  • Access Controls: Strict internal access policies and audit logs

Data Location: Your data is stored on secure servers provided by Supabase (AWS infrastructure) in the United States. By using our App, you consent to the transfer and storage of your data in the United States.

6. Data Sharing and Disclosure

We do NOT sell your personal information. We may share your data only in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share your data
  • Service Providers: With third-party services listed above to operate our App
  • Legal Requirements: To comply with laws, court orders, or government requests
  • Safety: To protect the rights, property, or safety of our users or others
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (users will be notified)

7. Your Rights and Choices

You have the following rights regarding your data:

✅ Access Your Data

Request a copy of all data we have about you

✏️ Correct Your Data

Update inaccurate or incomplete information in the app settings

🗑️ Delete Your Data

Request deletion of your account and all associated data

📥 Export Your Data

Download your data in a portable format (CSV, JSON)

🚫 Opt-Out

Disable analytics, notifications, or AI features in app settings

To exercise these rights, email us at privacy@parentingai.app. We will respond within 30 days.

8. Children's Privacy

🧒 Important: Umai is designed for parents and caregivers to track information about their children. We do NOT knowingly collect personal information directly from children under 13 years of age.

All child-related data (names, photos, health information) is collected through the parent's account and is under the parent's control. Parents are responsible for ensuring the accuracy and appropriateness of the information they enter.

If we discover that we have inadvertently collected personal information from a child under 13 without parental consent, we will delete that information immediately.

9. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Specific retention periods:

  • Account Data: Until you delete your account
  • Baby Care Data: Until you delete specific records or your account
  • AI Chat History: 90 days (unless you delete earlier)
  • Analytics Data: 2 years (anonymized after 90 days)
  • Backup Data: 30 days after deletion

After account deletion, your data is permanently deleted within 30 days, except where we are required to retain it by law.

10. International Users

Umai is operated from Indonesia but uses cloud services hosted in the United States. If you are accessing the App from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

By using the App, you consent to the transfer of your information to the United States and other countries where our service providers operate.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

  • Posting the new Privacy Policy in the App
  • Sending an email notification to your registered email address
  • Showing an in-app notification

Your continued use of the App after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Medical Disclaimer

⚠️ Important Medical Notice:

Umai provides general parenting information and is NOT a substitute for professional medical advice, diagnosis, or treatment. The AI assistant is designed to offer educational support and should not be used for medical emergencies or serious health concerns.

Always seek the advice of your pediatrician or qualified healthcare provider with any questions you may have regarding your child's health or medical condition.

Never disregard professional medical advice or delay seeking it because of something you have read or received from our AI assistant.

14. GDPR Compliance (EU Users)

If you are a resident of the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

  • Legal Basis: We process your data based on consent, contract performance, and legitimate interests
  • Data Portability: Request your data in a machine-readable format
  • Right to Object: Object to processing based on legitimate interests
  • Automated Decisions: We do not make automated decisions that significantly affect you
  • Supervisory Authority: You have the right to lodge a complaint with your local data protection authority

🍼 Thank you for trusting Umai with your family's precious moments 🍼

We are committed to protecting your privacy and providing the best parenting support possible.

Last Updated: November 14, 2025 | Version 1.0.0